About


We are a team of brand and design experts with a love of packaging. Our approach combines creative and commercial priorities to help brands stand out, adding value to their propositions and connecting with the hearts and minds of consumers – now and in the future.

Our Bright Thinking tools and techniques ground all projects in focused design thinking to inspire and challenge every brief. This enhanced form of creative planning uses brand, category and consumer trend insights to spark Brilliant Design that turns buyers into brand evangelists.

Bright Thinking

1Discover
2Define
1

WHERE ARE YOU NOW?

  • Category audit
  • Trends & insights
  • Emergent design codes
  • Pack innovators
2

WHERE COULD YOU BE?

  • Visual equities
  • Brand mapping
  • Technical & ideas workshops
  • ROI analysis
Challenge

Brilliant Design

3Develop
4Deliver
3

WHERE SHOULD YOU BE?

  • Visual territories
  • Structural concepts
  • Design concepts
  • Naming & copy
  • Pack specifications
4

HOW DO WE GET THERE?

  • Final designs
  • Brand guidelines
  • Artwork & production
  • Packaging trials
  • Post-launch review
Solution
Creative Spark
1

WHERE ARE YOU NOW?

  • Category audit
  • Trends & insights
  • Emergent design codes
  • Pack innovators
2

WHERE COULD YOU BE?

  • Visual equities
  • Brand mapping
  • Technical & ideas workshops
  • ROI analysis
3

WHERE SHOULD YOU BE?

  • Visual territories
  • Structural concepts
  • Design concepts
  • Naming & copy
  • Pack specifications
4

HOW DO WE GET THERE?

  • Final designs
  • Brand guidelines
  • Artwork & production
  • Packaging trials
  • Post-launch review