A curiously refreshing discovery
Newton’s appl fizzics is a unique blend of apple juice and sparkling water, with no artificial ingredients, preservatives or added sugar. Our brief was to create a quirky and engaging brand identity that would stand out in the soft drinks category and appeal to a health-conscious audience. Our striking logo distils, into a single icon, both brand name and the image of Newton sitting cross-legged under a tree, watching the apple fall. A premium shimmering foil highlights the leaves and the ‘Just apple’ message, whilst scripted type and a tactile paper substrate add a touch of authenticity, quality and sophistication to the brand. Newton’s appl fizzics has now successfully listed in Harrods, Sainsbury’s and online retailers.
Jo Saker, creative director at Parker Williams, said: “Newton’s appl fizzics has a brilliant brand proposition so we really wanted to make it stand out. Giving the brand’s namesake, Sir Isaac Newton, pride of place, our design for Newton’s appl fizzics is a fun homage to creativity and intelligence. We can’t wait to see how shoppers respond in-store.”
“The team at Parker Williams were outstanding in all regards. The work we did together on strategy and planning was invaluable in helping us hone and express the essence of our brand. We were delighted with the work; the design, the creativity, the quirkiness and the quality. It is so clever to capture the entire brand story in one frame. The packaging makes the brand.” Chris Banks – Founder of Newton’s appl fizzics.