Here you can read the views and opinions of the talented people of Parker Williams. It’s a point of view to encourage debate and offer a fresh perspective on the world of brands and design.
Spend any time with new parents and it’s quickly apparent that some are more relaxed than others in their approach to nurturing their little ones through the joys and bumps of the first few years. However, they all want to give their new baby the best start for a healthy, happy life and feel good about the food choices they make. There is no shortage of information or advice. The pressure to keep up with knowing what there is to know is hard to ignore. How do you decide? What are brands doing to reassure parents that they are playing their part in providing for a healthy start?