Here you can read the views and opinions of the talented people of Parker Williams. It’s a point of view to encourage debate and offer a fresh perspective on the world of brands and design.
Convenience surrounds us. It is what we expect from our high street shops and what we demand from our online stores and has become integral to the way we live. Indeed, 71% of UK shoppers now say convenience is more important to them than it was 5 years ago. And whilst online solutions are increasingly “fast” we still want the interaction and connectivity that our local C-store provides