Inspiring a new generation of picklers
Sarson’s, famous for its malt vinegar, was looking to capitalise on the trend for home pickling by launching a convenient, pre-mixed blend. Our brief was to create a design that leverages Sarson’s credibility in vinegar, whilst inspiring consumers to get creative. Our design for Sarson’s Specialty Pickling Blend marries a key consumer trend – helpful – with the vinegar’s brand promise of taking the stress and hassle out of pickling. The clear, informative label inspires all pickling enthusiasts with vibrant imagery, a recipe and a string-and-tag device that features the familiar Sarson’s dark red brand identity, while also alluding to the trend for home-made gifting. Our design has been rolled out across three key products, launching September 2016.
“We wanted to create a product that gave customers a great new way to approach home pickling, developed by a heritage brand they trust. The Parker Williams team delivered something that stands out and, importantly, reflects the idea behind the product. It will no doubt help many more food-lovers try their hand at pickling.” – Noa Hasegawa, Brand Manager at Sarson’s