Make it special

The Challenge

A dollop of Branston can transform quite an ordinary sandwich or plate of food into something special. In our busy lives, it’s a highly convenient way to ring the taste changes for our families: the brand has several ranges, many flavours and more tempting options planned. So it was a treat to be asked to refresh the design, reflecting its long-held traditional family values but giving it a bigger, bolder consistent range look.

What we did

An analysis of Branston’s visual equities helped us build on what makes it such a recognisable design. We created individual range designs for sauces and relishes from a brand palette of colours, fonts and imagery that give a strong family feel. The designs are bold and uncluttered helping colour and tasty imagery stand out within the ranges to make it easy to find your favourite.