Caluwé is a family owned Belgian Chocolatier, with almost 50 years experience making beautiful pralines that are exported to more than twenty countries. Albert Caluwé prides himself on the traditional craftmanship at the heart of the business and felt this “maker” expertise should be captured in a new brand marque to be launched alongside a new contemporary collection of perfect pralines.
"We were delighted with the work that Parker Williams did to develop our branding. They immediately understood the brief and appreciated the balance we wanted to strike between a more contemporary positioning whilst retaining the authenticity and heritage of our brand. It was an easy and enjoyable process with amazing results. We recently launched the new branding at the ISM fair in Cologne with very positive feedback from our global customers. Thank you Parker Williams!"
ALISON DIFONZO-GEAKE, COMMERCIAL DIRECTOR AT CALUWE ARTISAN
What we did