Love Hemp


Alternative mainstream

The challenge


LOVE HEMP is an offshoot of CBD Oils UK - a small but growing business which describes itself as ‘The finest purveyor of cannabidiol (CBD) oils in the UK - completely natural supplements sourced from low-level THC hemp.’ The brand is Europe's first bottled spring water to contain natural CBD hemp extracts. We needed to create a distinctive and engaging design with clear communication of the positive health benefits aligned with CBD hemp extracts, moving away from the more negative "stoner" associations.

CBD doesn't get you high, it gets you healthy. 

Women.com

What we did


Our task was to establish Love Hemp as an accessible naturally positive "life-style" brand, bringing credibility to a natural ingredient that has a certain stereotype attached to it. A simple, graphic "slogan poster" approach was created with bold headline typography to communicate the brand's positive health benefits and establish it's unique position in a highly competitive category.

Results


Love Hemp has brought CBD into the mainstream, expanding from water to chocolates to protein bites, from vapes to oils to sports supplements. CBD is becoming an accepted and recognised supplement and its hippy associations are disappearing into the distant past.